Online Marketing Campaign

Facebook: Targeted ads:  $1,000 per month.

Google:  2 Targeted ads: $250 per month

Yelp: $1,000 per month

Total: $2,250 per month ---> $27,000 per year

SaladCreativity.com

Domain Name: $10
Development: $10,000
Hosting: $50 per month ---> $600 per year

Sub Total: $10,600

Grand Total: $37,600

Yelpers -- Just How Many are There

According to Tech Crunch, Yelp is now drawing 50 million users a month to its 17 million reviews.
So just how many Yelpers are there?  If Yelp has 17 million reviews and an average Yelper writes 100 reviews, then there are approximately 170,000 Yelpers.   There are roughly 150 locations worldwide, including many small cities, that makes about 1,300 users per city.  But Yelp is in just about every city or town in California, some with only a couple hundred Yelpers.  So bigger cities like NYC, DC, LA, SF probably has several thousand Yelpers (2,000 -- 10,000)

Large city -- 8-10,000
Medium city -- 4-7,000
Small city -- 1-3,000